We are designers, technologists and educators.
Fabriko is a design led Social Enterprise that's dedicated to developing local and international talent through the smart use of emerging technology.
Having started my pursuit of meaning in the late 90s in Advertising, right at the transition into digital production and the internet. Many embraced digital, and accelerated forward, while others chose not to adapt. Many still remain nostalgically attached to a time when nothing was measurable, and clients and their customers were told what to do.
Fast forward to the present, this pattern of change resistance continues. Digitisation, and the efficiencies that go with it, have no bounds. At every opportunity I have deep dived into digital, from mobile App development, 3D printing, augmented reality, Arduino and IoT, I have embraced these technologies and the new methodologies that go with it, including rapid prototyping, open source economics, gamification, agile and human centred design.
The approach of the early adopter is to figure it out without the users manual, and to always keep a keen eye out for latent opportunities. This open mindset has led me to becoming an early voice in gamification theory, a co-founder of Fab Lab Christchurch (an Industry 4.0 prototyping space), part of the establishing team behind the Christchurch Design Thinking Community of Practice and delivering the first national Augmented Reality design programme for kids.
The biggest threat of digital disruption is ignoring it.
Having spent the first half of my career in the music industry, I witnessed the digital democratisation of music completely dismantle the traditional players. Artists no longer needed record labels to connect to audiences. If you could build your own audience you now held the power. As more people had access to music less people were paying for it, so live visceral experiences and the digital world became the new normal.
Leveraging this new form of consumption I worked on bringing brands into major music festival through experiential engagements that made people happy. I also spent a few years building online audiences around common music interests which had now become highly valuable.
From here I moved onto city branding and global connection strategies for Universities. Since entering the higher education sector I have been boring people with my vision for the future of higher education now that the democratisation of knowledge is shifting the way in which we can learn and connect.
Everything I have worked on in my career has had the brand at its core. It doesn’t matter what kind of disruption is happening around you, the most important thing is for your brand to resonate with an evolving world.
If you want to know more, let’s chat.