Student working on wicked problems set by industry partners.

Like all industries, the design industry is ever evolving. Technological disruption, the shift from a linear to a circular economy, and the evolving needs of a new generation of workers and consumers have created a complex market landscape. To truly add value through design, you need a much wider toolkit.

D4 Creative is a studio like environment, that enables students to apply and refine their design methodologies on big, complex problems. Using Human Centre Design, they work in teams to research and define the nub of a problem, then design a response. Key to the challenges is taking the partnering organisation along on the journey, including them in the creative process.